Why You Need To Master LSAs

Recently we talked about Google My Business, the power behind it, and how it has some hoops to jump through. However, there’s a second side to that coin with another offering from Google that I’m sure a lot of you are aware of: Local Service Ads.

If you have a great customer service track record then LSAs allow you to take advantage of your Google Maps review score by placing it right up front and into customer’s eyes.

But what makes up an LSA? Is it just an icon on Maps? It’s that, but so much more.

Want your own Google Guaranteed badge? Then let's get it going.

Why Google LSA Works So Well

Google Ads, whether its Google My Business or Local Service Ads (LSA) are known as pay-per-click (PPC) advertising, meaning you pay every time someone clicks on your ad – even if they don't contact you. With LSAs, you pay by the lead instead of the click, meaning you're only charged when a prospective customer contacts you via the ad.

Google will then track the number of charged leads.

Let’s break down those differences between GMB and LSA. They’re both Google offerings, but as we said, they’re different systems for achieving different types of results.

1. GMB: This is like a machine gun, shooting broadly to reach a wide audience. With GMB, your business information appears on Google Search and Maps, potentially reaching the largest number of people.
   
   However, you pay per click, meaning you incur costs for every click on your ad, regardless of whether it leads to a customer contact.
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2. LSA: This is compared to a sniper rifle, being hyper-focused on specific leads. LSAs charge you per lead, meaning you only pay when a potential customer contacts you through the ad. This can be more cost-effective if you have a high conversion rate from leads to customers.

The key benefit of LSAs highlighted is the Google Guarantee, which can significantly boost your business's visibility and trustworthiness in local markets.

However, it comes with a $50 monthly fee. It also comes with a checkup on Google’s part to make sure you’re doing all the things they require to keep that badge. Best practices will continue to be your friend.

Looking for more LSA resources? I got you.

• A Reddit user has questions about their LSA budget
• SemRush strikes again with a killer guide on getting started
• A certain business growth podcast talked about LSAs too

Now, get out there and get to the top of that Google page.

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