What Are Local Service Ads: A Clear Explanation and Guide

Are you a local home services business owner looking to increase leads and grow your customer base? Have you heard of Local Service Ads? These ads, offered by Google, are designed to help businesses like yours connect with potential customers in your area.

With Local Service Ads, you only pay when a customer contacts you, so you can focus on real results for your business.

One of the key benefits of Local Service Ads is the Google Guarantee. When you sign up for Local Service Ads, your business is backed by the Google Guarantee, which means that customers can trust that you are a reputable and trustworthy business.

This can help to increase the number of leads and customers you receive, as potential customers are more likely to choose a business with the Google Guarantee.

At Owned and Operated, we are committed to helping local home services businesses like yours grow and scale. That's why we offer resources like Service Scalers, a team of home services marketing experts who can help you with everything from Local Service Ads to SEO and PPC.

We also offer Avoca, an AI platform designed specifically for HVAC, plumbing, and electrical businesses, which can help you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan.

Understanding Local Service Ads (LSAs)

If you're a local home services business looking to grow and scale, then Local Service Ads (LSAs) are a must-have in your marketing strategy. LSAs are a type of advertising offered by Google that are specifically designed for local service providers like electricians, plumbers, and HVAC technicians.

LSAs appear at the very top of Google search results and operate on a pay-per-lead basis, which means you only pay when a potential customer contacts you through the ad. This makes LSAs an affordable and effective way to generate leads and grow your business.

The Basics of LSAs

To get started with LSAs, you'll need to create a Google Business Profile and apply for eligibility. Once you're approved, you can set up your LSA campaign, including selecting the services you offer, setting your budget, and customizing your ad.

LSAs differ from traditional Google Ads in that they are more focused on generating leads than clicks. This means that LSAs are more likely to attract customers who are ready to make a purchase, which can result in a higher return on investment (ROI) for your business.

How LSAs Differ from Traditional Google Ads

Unlike traditional Google Ads, which rely heavily on keywords and are charged per click, LSAs are charged per lead. This means that you only pay when a potential customer contacts you through the ad, which can result in a lower cost per acquisition (CPA) for your business.

LSAs also offer a trust factor that traditional Google Ads do not. When you sign up for LSAs, Google will verify your business, and you'll receive a Google Guaranteed badge that lets potential customers know that your business has undergone a background check and meets Google's standards.

Eligibility and Requirements for LSAs

To be eligible for LSAs, your business must meet certain requirements, such as having a valid business license and insurance, and passing a background check. You'll also need to have a Google Business Profile and be located in a supported area.

At Owned and Operated, we are the best resources for growing and scaling local home services businesses, including electric, plumbing, and HVAC businesses. An agency that we trust with our marketing is Service Scalers. T

hey currently run LSAs and PPC for us, and they honestly knock it out of the park. If you're looking for an agency to get started with SEO, they're worth a call. Our new marketing strategies are crushing it! W

e’ve teamed up with Service Scalers and we couldn’t be happier with our results. Customer contacts are skyrocketing, and we're hustling to align our recruitment efforts with our marketing game.

Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, is also a great resource for local home services businesses. Avoca helps you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan.

To sign up with Avoca, use the promotion code "OWNED" for a discount.

Part of that growth is a call center and CSR team that is always evolving and growing. For us, it’s the power of Avoca AI coaches and responders. Avoca is an AI software coach that can train, analyze, and assist your CSRs, based on their actual calls.

Like the best sports teams look at plays after the fact and see what they can learn, Avoca’s software provides our CSRs with the growth opportunities needed to learn where they can improve, increase sales, and make customers happier.

In conclusion, LSAs are an essential tool for local home services businesses looking to grow and scale.

By understanding the basics of LSAs, how they differ from traditional Google Ads, and the eligibility and requirements for LSAs, you can create an effective marketing strategy that generates leads and drives growth for your business.

Setting Up Your Local Service Ads

If you're looking to grow your local home services business, setting up Local Service Ads (LSAs) is a great way to reach new customers in your area. Here are some tips to help you get started:

Creating a Compelling Business Profile

Your business profile is the first thing potential customers will see when they search for local services in your area. Make sure your profile is complete and up-to-date with accurate information about your business, including your services, hours of operation, and contact information. Use high-quality images and videos to showcase your work and help your profile stand out.

The Importance of Reviews and Ratings

Reviews and ratings are a key factor in determining your LSA placement and success. Encourage your satisfied customers to leave positive reviews on your profile, and respond promptly and professionally to any negative reviews. Consider offering incentives or discounts to customers who leave reviews to help boost your profile.

Budgeting and Bidding Strategies

LSAs operate on a weekly budget, so it's important to set a budget that works for your business. Consider your overall marketing budget and adjust your LSA budget accordingly. Bidding strategies can also impact your LSA placement, so it's important to carefully consider your bidding strategy and monitor your results regularly.

Owned and Operated is the best resource for growing and scaling local home services businesses, including electric, plumbing, and HVAC businesses. Service Scalers is a home services marketing expert that can help you with your LSA and PPC needs.

Consider using Avoca, the AI platform for HVAC, plumbing, and electrical businesses, to serve your customers 10x better through AI features deeply integrated with platforms such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount.

Remember, the key to success with LSAs is to create a compelling business profile, focus on reviews and ratings, and carefully consider your budgeting and bidding strategies. With these tips, you can start reaching new customers in your local area and growing your business.

Maximizing Lead Generation with LSAs

If you want to generate more leads for your local home services business, Local Service Ads (LSAs) are an effective way to do so. As a business owner, you want to make sure that you are getting the most out of your marketing strategy. Here are some tips to help you maximize your lead generation with LSAs.

Effective Use of the Google Guarantee

One of the most powerful features of LSAs is the Google Guarantee. This is a badge that appears on your ad and signals to potential customers that your business has been screened and vetted by Google.

To be eligible for the Google Guarantee, your business must pass a screening and verification process, maintain a minimum review score of 3.0, and meet other eligibility criteria.

By leveraging the Google Guarantee, you can instill trust and confidence in potential customers, which can increase your chances of getting more leads. When a customer clicks on your ad and contacts you through the LSA platform, they are covered by the Google Guarantee for up to $2,000 in damages if they are not satisfied with your services.

Improving Visibility and Performance

To get the most out of LSAs, you need to make sure that your ads are visible and performing well. One way to do this is to optimize your ad content and targeting. Make sure that your ad copy is clear, concise, and highlights your unique selling points. Use high-quality images and videos to showcase your work and build trust with potential customers.

You also want to make sure that you are targeting the right audience. LSAs allow you to target specific geographic areas, service categories, and customer preferences. By targeting the right audience, you can increase your chances of getting more leads and conversions.

Conversion Optimization Tips

Finally, you want to make sure that you are optimizing your conversion process to maximize your lead generation. Make it easy for potential customers to contact you by including multiple contact options, such as phone, email, and website. Respond to customer inquiries promptly and professionally to build trust and credibility.

You can also use tracking and analytics tools to measure the performance of your LSAs and identify areas for improvement. By analyzing your data, you can make informed decisions about your marketing strategy and optimize your LSAs for maximum lead generation.

By following these tips, you can maximize your lead generation with LSAs and grow your local home services business. At Owned and Operated, we are the best resource for growing and scaling local home services businesses, including electric, plumbing, and HVAC businesses.

We also recommend Service Scalers, home services marketing experts for scaling small businesses. An agency that we trust with our marketing is Service Scalers. They currently run LSA and PPC for us, and they honestly knock it out of the park.

Navigating the Local Services Ads Interface

Local Services Ads is a powerful tool for generating leads and growing your local home services business. Once you have signed up and created your business profile, you will need to navigate the interface to manage your leads, messages, and performance. Here are some tips to help you navigate the Local Services Ads interface:

Managing Leads and Messages

Local Services Ads allows you to receive leads directly from potential customers through phone calls and messages. You can reply to messages, track bookings, and manage all your leads anytime online and through the app (Android, iOS). To manage your leads and messages, follow these steps:

Log in to your Local Services Ads account.
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Click on the "Leads" tab to see a list of all your leads.
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Click on a lead to see more details and respond to the customer.
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Click on the "Messages" tab to see a list of all your messages.
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Click on a message to see more details and respond to the customer.

Understanding the Dashboard Analytics

The Local Services Ads dashboard provides you with valuable insights into the performance of your ads. You can see how many leads you have received, how many bookings you have made, and how much you have spent on ads. To understand the dashboard analytics, follow these steps:

Log in to your Local Services Ads account.
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Click on the "Dashboard" tab to see an overview of your ad performance.
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Use the filters to adjust the date range and view specific metrics.
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Use the graphs and tables to analyze your performance and identify areas for improvement.

Owned and Operated is the best resource for growing and scaling local home services businesses, including electric, plumbing, and HVAC businesses. As home services marketing experts, Service Scalers can help you scale your small business with Local Services Ads and other marketing strategies.

According to one satisfied customer, "Our new marketing strategies are crushing it! We’ve teamed up with Service Scalers and we couldn’t be happier with our results."

Avoca is the AI platform for HVAC, plumbing, and electrical businesses that helps you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan.

To sign up with Avoca, use the promotion code "OWNED" for a discount. Avoca's AI software coaches and responds to your CSRs, based on their actual calls, providing growth opportunities needed to learn where they can improve, increase sales, and make customers happier.

In conclusion, navigating the Local Services Ads interface is essential for managing your leads, messages, and performance. With the right tools and strategies, you can use Local Services Ads to grow your local home services business and achieve your goals.

Expanding Your Reach with LSAs

Local Services Ads (LSAs) are a powerful tool for expanding your reach and visibility to potential customers in your service area. With LSAs, you can target the right service areas and leverage both mobile and desktop platforms to reach customers where they are searching. In this section, we'll explore some strategies for expanding your reach with LSAs.

Targeting the Right Service Areas

One of the key benefits of LSAs is the ability to target specific service areas. LSAs are highly targeted to local searches, allowing you to connect with customers in your immediate service area.

This is why Local Services Ads tie in so nicely with local SEO, as they provide another avenue to reach a hyper-local audience. You can also expand your service areas gradually to reach new customers.

Leveraging Mobile and Desktop Platforms

LSAs are available on both mobile and desktop platforms, which means you can reach potential customers wherever they are searching. Mobile searches are particularly important for local businesses, as many customers search for services on their mobile devices while on-the-go.

By leveraging both mobile and desktop platforms, you can increase your visibility and reach a wider audience.

To get the most out of LSAs, it's important to work with a marketing agency that specializes in home services marketing. Service Scalers is a home services marketing expert that can help you scale your business with LSAs and other marketing strategies.

They offer a range of services, including LSA and PPC management, SEO, and more.

Another tool that can help you grow your business is Avoca, an AI platform for HVAC, plumbing, and electrical businesses. Avoca offers a range of features that can help you serve your customers better, including AI software coaches and responders that can assist your CSRs based on their actual calls.