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Today we have Mike Botkin of the Central Florida Home Service space. Mike is the founder and CEO of the Benchmark Group, a buyer of SMB service businesses. The Benchmark Group is a group that acquires home service businesses. They are the largest provider of residential maintenance in central Florida but are transitioning the company to more commercial maintenance and traditional landscaping as well. He discusses the challenges faced with acquiring an absentee business and talent recruitment tactics that he uses when needing to fill a position. You’ll learn about his opinions on industry experience and why that isn’t always the primary indicator of potential.
Episode Host: 🎤
John Wilson: @WilsonCompanies on Twitter
Guest Links:
Mike Botkin: @MikeBotkin_ on Twitter
Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA.
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https://www.wilsonplumbingandheating.com
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