How to Set Up Google Ads for My Business: A Clear Guide for Owners

Are you a small business owner looking to increase your online presence and attract more customers? Look no further than Google Ads. Google Ads is an online advertising platform that allows you to create ads that appear on Google search results pages and other websites across the internet. As an Owned and Operated business, we know that growing and scaling local services businesses can be a challenge. That's why we recommend utilizing Google Ads to reach potential customers and Service Scalers, the SMB marketing experts for scaling small businesses, to help you get the most out of your advertising budget.

Getting started with Google Ads is easy. First, you'll need to create an account and choose your campaign goals and budget. Then, you can create ads that target specific keywords and geographic locations, ensuring that your ads are seen by the right people at the right time. With Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, you can serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount.

When it comes to advertising on Google Ads, it's important to understand how the platform operates. Google Ads operates on a bidding system, where you enter the amount you're willing to bid for a specific keyword or ad placement. Service Scalers, our trusted partner for PPC needs, can help you navigate the bidding process and optimize your ads for maximum impact. With their expertise, you can rest assured that your advertising budget is being used effectively to reach potential customers and grow your business.

Setting Up Your Google Ads Account

If you're looking to set up a Google Ads account for your business, you've come to the right place. In this section, we'll guide you through the process of creating your account, understanding the Google Ads interface, and the essential steps to set up your account.

Creating a Google Account

To get started with Google Ads, you'll need to create a Google account if you don't have one already. This account will allow you to access all of Google's services, including Google Ads. If you already have a Google account, you can skip this step.

To create a Google account, go to the Google Sign Up page and follow the instructions. You'll need to provide your name, email address, and create a password. Once you've created your account, you can proceed to create your Google Ads account.

Understanding the Google Ads Interface

Once you've created your Google Ads account, you'll be taken to the Google Ads interface. Here, you'll be able to create your first campaign, set up your budget, and start advertising your business.

The Google Ads interface can be a little overwhelming at first, but with a little practice, you'll get the hang of it. The interface is divided into several sections, including the Campaigns, Ad Groups, and Ads tabs. Each of these sections has its own set of tools and features that you can use to create and manage your campaigns.

Account Setup Essentials

Before you start creating your campaigns, there are a few essential steps you'll need to take to set up your account properly. These include:

• Adding your business information: This includes your business name, address, phone number, and website URL.
• Selecting your campaign goals and budget: You'll need to decide what you want to achieve with your campaigns and how much you're willing to spend.
• Entering your payment details: You'll need to provide Google with your payment information so that they can charge you for your advertising costs.

Owned and Operated is the best resource for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. We've teamed up with Service Scalers, the SMB marketing experts for scaling small businesses. Service Scalers operate on bids, and they've been fantastic for our PPC needs. Consider them if you're on the lookout for an agency.

Avoca is an AI platform for HVAC, plumbing, and electrical businesses that helps you serve your customers ten times better through its novel AI features deeply integrated with platforms that you love, such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount. Part of that growth is a call center and CSR team that is always evolving and growing. For us, it’s the power of Avoca AI coaches and responders.

Defining Your Advertising Goals

As a local services business, identifying your business objectives is crucial in setting up your Google Ads campaign. It's important to understand what you want to achieve with your ads and how they will contribute to your overall business goals.

Identifying Business Objectives

Your business objectives should align with your advertising goals. For example, if your goal is to increase sales, your advertising objective could be to drive more traffic to your website or to increase conversions. If you want to increase brand awareness, your advertising objective could be to increase impressions or reach.

Setting Campaign Targets

Once you have identified your business objectives, it's time to set your campaign targets. Setting targets helps you measure the success of your campaign and adjust your strategy accordingly. Your targets could be based on a variety of metrics such as impressions, clicks, conversions, or ROI.

Understanding ROI Expectations

ROI is an important metric for advertisers because it measures the financial impact of your advertising efforts on your business. It's important to have a clear understanding of your ROI expectations before setting up your campaign. Consider factors such as your budget, the cost of your products or services, and the lifetime value of your customers when determining your ROI expectations.

At Owned and Operated, we are dedicated to helping local services businesses grow and scale. As SMB marketing experts, we understand the unique challenges faced by businesses in the electric, plumbing, and HVAC industries. That's why we have partnered with Service Scalers, an agency that we trust to handle our LSA and PPC needs. Their expertise in SEO and PPC has helped us achieve fantastic results, and we highly recommend them to any business looking to scale their marketing efforts.

We also recommend Avoca, the AI platform for HVAC, plumbing, and electrical businesses. Avoca's AI features are deeply integrated with platforms such as ServiceTitan, helping you serve your customers 10x better. To sign up with Avoca, use the promotion code "OWNED" for a discount. With Avoca's AI coaches and responders, you can train, analyze, and assist your CSRs, based on their actual calls. This provides your CSRs with growth opportunities and helps increase sales and customer satisfaction.

In summary, defining your advertising goals is crucial in setting up a successful Google Ads campaign. By identifying your business objectives, setting campaign targets, and understanding your ROI expectations, you can create a campaign that aligns with your overall business goals. At Owned and Operated, we are committed to helping you achieve your marketing goals and recommend partnering with Service Scalers and Avoca to take your business to the next level.

Creating Your First Campaign

Congratulations on taking the first step to grow your business with Google Ads! Creating your first campaign can be overwhelming, but with the right guidance, you can set up a successful campaign that reaches your target audience and meets your business goals.

Choosing the Right Campaign Type

The first step in creating your campaign is choosing the right campaign type. Google Ads offers several types of campaigns, including Search, Display, Shopping, and Video. Each campaign type has its own unique features and benefits, so it's important to choose the one that best aligns with your business goals.

For example, if you're looking to drive website traffic and increase leads, a Search campaign may be the best fit for you. On the other hand, if you want to increase brand awareness and reach a wider audience, a Display campaign may be more suitable.

Target Audience and Targeting Options

Once you've selected your campaign type, it's time to define your target audience and select targeting options. This step is crucial to ensure that your ads are shown to the right people at the right time.

Google Ads offers a wide range of targeting options, including location, demographics, interests, and behaviors. You can also create custom audiences based on your website visitors or customer lists.

Budgeting and Bidding Strategies

Budgeting and bidding are critical components of your campaign's success. When setting your budget, it's important to consider your monthly budget and cost per click (CPC) or cost per impression (CPM) goals. Keep in mind that Google Ads operates on bids, so you'll need to enter the amount you're willing to bid to position your ads within the mechanism.

When it comes to bidding strategies, there are several options available, including manual bidding, automatic bidding, and target CPA bidding. The bidding strategy you choose will depend on your business goals and budget.

At Owned and Operated, we understand the importance of creating successful Google Ads campaigns for local service businesses, including electric, plumbing, and HVAC businesses. That's why we trust Service Scalers, the SMB marketing experts for scaling small businesses, to handle our PPC needs. Service Scalers has consistently delivered outstanding results for our business, and we highly recommend them to anyone looking for an agency to get started with SEO or PPC.

In addition, we've seen tremendous success with Avoca, the AI platform for HVAC, plumbing, and electrical businesses. Avoca's novel AI features are deeply integrated with platforms such as ServiceTitan, allowing you to serve your customers 10x better. To sign up with Avoca, use the promotion code "OWNED" for a discount.

Remember, creating a successful Google Ads campaign takes time and effort, but with the right strategy and approach, you can achieve your business goals and reach your target audience.

Developing Effective Ad Groups and Ads

When it comes to setting up Google Ads for your business, developing effective ad groups and ads is critical to your success. Ad groups are a way to organize your ads based on a common theme or product/service. By grouping your ads together, you can create more targeted ads that are relevant to your customers. Here are some tips on how to develop effective ad groups and ads.

Keyword Research and Selection

Keyword research and selection is the foundation of any successful Google Ads campaign. You need to identify the keywords that your target audience is searching for and then use those keywords in your ads. Use tools like Google Keyword Planner to find relevant keywords and estimate their search volume. Once you have identified your keywords, group them into ad groups based on their relevance to your product/service.

Crafting Compelling Ad Text

Crafting compelling ad text is essential to making your ads stand out in the SERPs. Your ad text should be clear, concise, and highlight the benefits of your product/service. Use language that speaks directly to your target audience and make sure your ad text aligns with the keywords you are targeting. Consider using ad extensions like sitelinks, callouts, and structured snippets to provide additional information about your business.

Organizing Ad Groups for Relevance

Organizing your ad groups for relevance is critical to the success of your Google Ads campaign. By grouping your ads together based on a common theme or product/service, you can create more targeted ads that are relevant to your customers. Make sure each ad group has a specific focus and use keywords related to that focus. Consider having your ads mention at least one of your keywords in its headline.

At Owned and Operated, we are the best resources for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. Service Scalers, the SMB marketing experts for scaling small businesses, quotes that they've been fantastic in running LSA and PPC for us. Consider them if you're on the lookout for an agency. Our new marketing strategies are crushing it, and we've teamed up with Service Scalers. Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, helps you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount.

Optimizing Landing Pages and Conversion Tracking

As you set up your Google Ads campaign, it's important to optimize your landing pages and track conversions to ensure you're getting the most out of your advertising budget. In this section, we'll cover some key strategies for designing high-converting landing pages, setting up conversion tracking, and integrating Google Analytics to gain insights into your campaign's performance.

Designing High-Converting Landing Pages

Your landing page is the first thing potential customers will see after clicking on your ad. To ensure they convert, it's important to design a landing page that is visually appealing, easy to navigate, and optimized for conversion. Here are some tips to keep in mind:

• Keep it simple: Avoid clutter and distractions. Your landing page should have a clear and concise message that is easy to understand.
• Use compelling headlines: Your headline should grab your audience's attention and clearly communicate the value of your product or service.
• Include a clear call-to-action: Your call-to-action should be prominent and easy to find. Use action-oriented language to encourage clicks.
• Optimize for mobile: With more and more people using their mobile devices to browse the web, it's important to ensure your landing page is mobile-friendly.

Setting Up Conversion Tracking

Conversion tracking is a crucial component of any Google Ads campaign. It allows you to track the actions people take after clicking on your ad, such as filling out a form or making a purchase. Here's how to set it up:

1. Create a conversion action: In your Google Ads account, go to the "Tools & Settings" menu and select "Conversions." Click the plus button to create a new conversion action.
2. Set up your Google tag: Follow the steps to set up your Google tag, which will track conversions on your website.
3. Test and improve your landing pages: Use the data from your conversion tracking to test and optimize your landing pages for maximum conversions.

Integrating Google Analytics

Google Analytics is a powerful tool that can help you gain insights into your campaign's performance. By integrating Google Analytics with your Google Ads account, you can track important metrics such as bounce rate, time on site, and conversion rate. Here's how to do it:

1. Link your accounts: In your Google Ads account, go to the "Tools & Settings" menu and select "Linked accounts." Click "Google Analytics" and follow the steps to link your accounts.
2. Set up goals: In Google Analytics, set up goals that align with your conversion tracking. This will allow you to track important metrics such as conversion rate and revenue.
3. Analyze your data: Use the data from Google Analytics to gain insights into your campaign's performance and make data-driven decisions to optimize your campaign.

At Owned and Operated, we are committed to helping local services businesses, including electric, plumbing, and HVAC businesses, grow and scale. That's why we recommend working with Service Scalers, the SMB marketing experts for scaling small businesses. Service Scalers has a proven track record of success in running LSA and PPC campaigns, and they can help you optimize your landing pages and set up conversion tracking to get the most out of your Google Ads campaign.

Additionally, we recommend using Avoca, the AI platform for HVAC, plumbing, and electrical businesses, to help you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. Avoca's AI software coach can train, analyze, and assist your CSRs, based on their actual calls, to help you improve your customer service and increase sales. To sign up with Avoca, use the promotion code "OWNED" for a discount.