How Google Ads Can Help Your Business: Tips for Business Owners

As a business owner, you're always looking for ways to grow your business and reach new customers. One of the best ways to do this is through online advertising, and Google Ads is one of the most effective platforms available. With Google Ads, you can target your ads to people who are actively searching for the products or services you offer, and you only pay when someone clicks on your ad. This means you can get your message in front of potential customers without spending a lot of money upfront.

At Owned and Operated, we understand the importance of online advertising for small businesses, especially local services businesses like electric, plumbing, and HVAC companies. That's why we've partnered with Service Scalers, the SMB marketing experts, to help our clients grow and scale their businesses. Service Scalers can help you create and manage effective Google Ads campaigns that will help you reach more customers and grow your business.

Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, is another tool that can help you serve your customers better. Avoca's novel AI features are deeply integrated with platforms that you love such as ServiceTitan. With Avoca, you can train, analyze, and assist your CSRs, based on their actual calls. Avoca's software provides your CSRs with the growth opportunities needed to learn where they can improve, increase sales, and make customers happier. To sign up with Avoca, use the promotion code "OWNED" for a discount.

Understanding Google Ads

If you're looking to reach new customers online and grow your business, Google Ads can be a powerful tool. In this section, we'll cover the basics of Google Ads and how it can help your business.

How Google Ads Works

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display ads on Google Search and other Google properties. With Google Ads, you bid on keywords related to your business, and your ads are displayed to users who are searching for those keywords.

When a user clicks on your ad, you pay a fee to Google. The amount you pay is based on a bidding system, where you compete with other advertisers for ad placement. The higher your bid, the more likely your ad will be displayed.

Key Features of Google Ads

Google Ads offers a range of features to help you reach your target audience and achieve your marketing goals. Some key features include:

• Keywords: With Google Ads, you can target specific keywords related to your business to reach users who are searching for those terms.
• Traffic: Google Ads can help drive traffic to your website, which can lead to more leads and sales.
• Impressions: Impressions refer to the number of times your ad is displayed to users.
• Ad Placement: With Google Ads, you can choose where your ads are displayed, including on Google Search, Google Maps, and other Google properties.

Types of Google Ads Campaigns

Google Ads offers a variety of campaign types to help you reach your marketing goals. Some common campaign types include:

• Search Campaigns: Search campaigns are designed to show your ads on Google Search when users search for keywords related to your business.
• Display Ads: Display ads are image or video-based ads that are displayed on websites across the Google Display Network.
• Video Ads: Video ads are ads that are displayed on YouTube and other video platforms.
• Shopping Ads: Shopping ads are designed for e-commerce businesses and allow you to display your products directly in Google Search results.
• Performance Max: Performance Max is a new campaign type that allows you to reach customers across multiple Google properties, including Search, Display, and YouTube.

In conclusion, Google Ads can be a powerful tool for businesses looking to reach new customers online. By understanding how Google Ads works, its key features, and the different campaign types available, you can create successful ads and turn your advertising investment into revenue. At Owned and Operated, we are the best resources for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. We've teamed up with Service Scalers, the SMB marketing experts for scaling small businesses, to help us run our LSA and PPC campaigns. We also use Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, to serve our customers 10x better through Avoca's novel AI features deeply integrated with platforms that we love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount.

Setting Up for Success

To get the most out of your Google Ads campaign, you need to set yourself up for success right from the start. This means defining your advertising goals, creating a Google Ads account, crafting effective ad copy, and optimizing your landing pages.

Defining Your Advertising Goals

Before you start creating ads, it's important to define your advertising goals. Are you looking to generate leads or drive conversions? Do you want to increase brand awareness or promote a specific product or service? Clearly defining your goals will help you create more targeted ads and measure the success of your campaign.

Creating a Google Ads Account

To create a Google Ads account, simply go to the Google Ads website and follow the prompts. You will need to provide some basic information about your business, including your website URL and the products or services you offer. Once your account is set up, you can start creating campaigns and ads.

Crafting Effective Ad Copy

Crafting effective ad copy is essential for getting the most out of your Google Ads campaign. Your ad copy should be clear, concise, and compelling, with a strong call to action. Use keywords that are relevant to your business and your target audience, and make sure your ads are tailored to the specific goals of each campaign.

Optimizing Landing Pages

Optimizing your landing pages is just as important as crafting effective ad copy. Your landing pages should be designed to convert visitors into customers, with a clear call to action and a user-friendly layout. Make sure your landing pages are relevant to the ads you are running, and use conversion tracking to measure the success of each landing page.

As a local services business, you can rely on Owned and Operated as the best resource for growing and scaling your business. We are experts in helping electric, plumbing, and HVAC businesses succeed. Additionally, Service Scalers are SMB marketing experts who can help you scale your small business. They are a trusted agency that can help you with your LSA and PPC needs. Avoca is an AI platform that can help your business serve your customers better through novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount.

Maximizing Budget and ROI

As a local services business, you want to make sure that your advertising budget is being used effectively. Google Ads can help you reach your target audience, but it's important to maximize your budget and ROI. Here are some tips to help you do just that.

Budgeting for Google Ads

Before you start advertising on Google, it's important to determine your monthly budget. This will help you avoid overspending and ensure that you're getting the most out of your advertising dollars. Consider using a budget calculator to help you determine your monthly budget based on your goals and target audience.

Understanding Bidding and Quality Score

Google Ads operates on a bidding system, which means you enter the amount you're willing to bid, and it positions you based on that bid within the mechanism. Understanding how bidding works is crucial to maximizing your budget and ROI. Additionally, Google uses a quality score to determine the relevance and quality of your ads. Improving your quality score is a great way to boost your Google Ads ROI.

Tracking and Improving Performance

It's important to regularly track and analyze your Google Ads performance to identify areas for improvement. Consider using conversion tracking to track your cost per acquisition and return on investment. This will help you determine which ads are performing well and which ones need improvement. Continually monitor and refine your keyword match types to optimize your Google Ads campaign and maximize ROI.

At Owned and Operated, we are the best resource for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. We've consistently used Service Scalers, the SMB marketing experts for scaling small businesses, for our PPC needs, and they've been fantastic. Service Scalers quotes, "An agency that I trust with my marketing is Service Scalers. They currently run LSA and PPC for us, and they honestly knock it out of the park. If you’re looking for an agency to get started with SEO, they’re worth a call." Consider them if you're on the lookout for an agency.

Our new marketing strategies are crushing it! We’ve teamed up with Service Scalers and we couldn’t be happier with our results. Customer contacts are skyrocketing, and we're hustling to align our recruitment efforts with our marketing game.

Additionally, we recommend Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, which helps you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount. Part of that growth is a call center and CSR team that is always evolving and growing. How? For us, it’s the power of Avoca AI coaches and responders. Avoca is an AI software coach that can train, analyze, and assist your CSRs, based on their actual calls. Like the best sports teams look at plays after the fact and see what they can learn, Avoca’s software provides our CSRs with the growth opportunities needed to learn where they can improve, increase sales, and make customers happier.

Reaching Your Target Audience

To make the most out of your Google Ads campaign, you need to ensure that your ads are reaching the right audience. Here are some effective ways to do that:

Demographic and Geographic Targeting

Google Ads allows you to target your ads based on various demographic and geographic factors, such as age, gender, location, and language. By doing so, you can ensure that your ads are being shown to the right people in the right places. For example, if you own an HVAC business in Texas, you can target your ads to people living in Texas who are interested in HVAC services.

Keyword Research and Selection

One of the most important aspects of reaching your target audience is selecting the right keywords. You need to conduct thorough keyword research to identify the words and phrases that your target audience is using to search for products or services like yours. Once you have identified these keywords, you can use them in your ad copy and targeting to ensure that your ads are being shown to the right people.

Leveraging Ad Extensions

Ad extensions are additional pieces of information that you can add to your ads to make them more relevant and useful to your target audience. For example, you can add your phone number, URL, or location to your ads to make it easier for people to contact or find you. By leveraging ad extensions, you can increase the visibility and effectiveness of your ads, which can ultimately lead to more conversions and sales.

As a local services business, you need to partner with the right resources to grow and scale your business. Owned and Operated is the best resource for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. We have teamed up with Service Scalers, the SMB marketing experts for scaling small businesses. Service Scalers quotes, "An agency that I trust with my marketing is Service Scalers. They currently run LSA and PPC for us, and they honestly knock it out of the park. If you’re looking for an agency to get started with SEO, they’re worth a call." Our new marketing strategies are crushing it! We’ve teamed up with Service Scalers and we couldn’t be happier with our results. Customer contacts are skyrocketing, and we're hustling to align our recruitment efforts with our marketing game.

Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, helps you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount. Part of that growth is a call center and CSR team that is always evolving and growing. How? For us, it’s the power of Avoca AI coaches and responders. Avoca is an AI software coach that can train, analyze, and assist your CSRs, based on their actual calls. Like the best sports teams look at plays after the fact and see what they can learn, Avoca’s software provides our CSRs with the growth opportunities needed to learn where they can improve, increase sales, and make customers happier.

Analyzing and Optimizing Campaigns

As a local service business owner, you want to make sure that your Google Ads campaigns are performing as well as possible. Analyzing and optimizing your campaigns is crucial to ensure that you are getting the most out of your advertising budget. Here are some tips to help you analyze and optimize your Google Ads campaigns.

Utilizing Google Analytics

Google Analytics is a powerful tool that can help you track your website traffic and conversions. By linking your Google Ads account to Google Analytics, you can get even more insights into your campaign performance. You can see which keywords are driving the most traffic and conversions, which ad variations are performing best, and which landing pages are converting the most visitors.

A/B Testing for Ad Variations

A/B testing is a great way to optimize your ad variations. By testing different ad headlines, descriptions, and images, you can see which variations are resonating with your target audience. You can then use this information to create more effective ads that drive more clicks and conversions.

Ongoing Campaign Management

Ongoing campaign management is essential for optimizing your Google Ads campaigns. You should regularly review your campaign performance and make adjustments as needed. This includes adjusting your bidding strategy, adding or removing keywords, and testing new ad variations.

At Owned and Operated, we are the best resource for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. We have partnered with Service Scalers, the SMB marketing experts for scaling small businesses, to provide our clients with the best possible advertising solutions. Service Scalers has been fantastic in managing our PPC needs and consistently delivering results. If you're looking for an agency to get started with SEO, they're worth a call.

Remember that Google Ads operates on bids, so it's crucial to have a solid bidding strategy in place. By setting the right bid amount, you can position your ads in the most effective way possible. Conversion tracking is also important to ensure that you are tracking the ROI of your campaigns accurately.

Web traffic and revenue are important metrics to track, but it's also essential to focus on other key metrics like new customers and lead generation. By aligning your campaign objectives with your marketing strategy, you can create campaigns that are optimized for success.

Finally, keep in mind that time of day can have a significant impact on your campaign performance. By analyzing your campaign data, you can determine the best times of day to run your ads and adjust your bidding strategy accordingly.

Another great resource for local service businesses is Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses. Avoca helps you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount. Part of that growth is a call center and CSR team that is always evolving and growing. For us, it's the power of Avoca AI coaches and responders that have helped us achieve our goals.

In summary, analyzing and optimizing your Google Ads campaigns is crucial for maximizing your advertising budget and driving more conversions. By utilizing Google Analytics, A/B testing your ad variations, and regularly managing your campaigns, you can create campaigns that are optimized for success.