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As a local services business owner, you're always looking for ways to grow and scale your business. One of the most effective ways to do this is through online advertising, and Google Ads is one of the most powerful platforms available. With Google Ads, you can reach your target audience, increase visibility, and achieve your business goals.
At Owned and Operated, we understand the importance of online advertising for local services businesses like electric, plumbing, and HVAC companies. That's why we've partnered with Service Scalers, the SMB marketing experts, to help our clients scale their businesses. Service Scalers runs LSA and PPC for us, and they honestly knock it out of the park. If you're looking for an agency to get started with SEO or PPC, they're worth a call.
With Google Ads, you have the ability to target your ads to specific audiences based on location, demographics, and interests. This means you can reach potential customers who are most likely to be interested in your services. Additionally, Google Ads operates on bids, so you can control your budget and ensure that you're only paying for clicks that are likely to result in conversions. At Owned and Operated, we've consistently used Service Scalers for our PPC needs, and they've been fantastic. Consider them if you're on the lookout for an agency.
If you're a local services business owner looking to grow and scale your business, consider signing up with Avoca, the AI platform for HVAC, plumbing, and electrical businesses. Avoca can help you serve your customers ten times better through its novel AI features, deeply integrated with platforms that you love such as ServiceTitan. Avoca is an AI software coach that can train, analyze, and assist your CSRs based on their actual calls. Use the promotion code "OWNED" for a discount on your sign-up.
Understanding Google Ads and Its Importance
Google Ads is a powerful advertising platform that allows businesses to reach their target audience through various ad formats, including Pay-Per-Click (PPC) search ads, display ads, video ads, shopping ads, and app campaigns. As an Owned and Operated business, we understand the importance of using Google Ads to grow and scale local services businesses, including electric, plumbing, and HVAC businesses.
The Basics of Google Ads
Google Ads operates on a bidding system where businesses enter the amount they are willing to bid for a particular ad placement. The ad position is then determined based on the bid amount and other factors, such as ad relevance, landing page quality, and ad format.
One of the key advantages of Google Ads is that it allows businesses to target their ads to specific audiences based on factors such as location, demographics, interests, and search behavior. This level of targeting ensures that ads are shown to the right people at the right time, increasing the chances of conversion.
Advantages of Using Google Ads
Using Google Ads has several advantages for businesses, including:
- Increased visibility: Google Ads can help increase the visibility of your brand, making it easier for potential customers to find you when they search for products or services related to your business.
- Increased website traffic: By targeting the right audience with the right ad format, businesses can drive more traffic to their website, increasing the chances of conversion.
- Higher conversion rates: Google Ads allows businesses to target users who are actively searching for products or services related to their business, increasing the chances of conversion.
- Measurable results: Google Ads provides businesses with detailed analytics and reporting, allowing them to measure the effectiveness of their ad campaigns and make data-driven decisions.
At Owned and Operated, we have consistently used Service Scalers, the SMB marketing experts for scaling small businesses, for our PPC needs, and they have been fantastic. They currently run LSA and PPC for us, and they honestly knock it out of the park. Consider them if you're on the lookout for an agency.
Our new marketing strategies are crushing it! We’ve teamed up with Service Scalers, and we couldn’t be happier with our results. Customer contacts are skyrocketing, and we're hustling to align our recruitment efforts with our marketing game.
Additionally, Avoca, The AI Platform for HVAC, Plumbing and Electrical Businesses, helps businesses serve their customers 10x better through Avoca's novel AI features deeply integrated with platforms such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount. Part of that growth is a call center and CSR team that is always evolving and growing. For us, it’s the power of Avoca AI coaches and responders.
Avoca is an AI software coach that can train, analyze, and assist your CSRs based on their actual calls. Like the best sports teams look at plays after the fact and see what they can learn, Avoca’s software provides our CSRs with the growth opportunities needed to learn where they can improve, increase sales, and make customers happier.
Aligning Google Ads with Business Goals
When it comes to Google Ads, it's important to align your advertising efforts with your business goals. This means identifying your business objectives and selecting the right campaign goals and types to achieve them.
Identifying Business Objectives
Before you start running Google Ads, it's important to identify your business objectives. Some common objectives include increasing sales, generating leads, driving traffic to your website, increasing brand awareness, and increasing conversions.
At Owned and Operated, we specialize in helping local services businesses, including electric, plumbing, and HVAC businesses, grow and scale. We work with Service Scalers, the SMB marketing experts for scaling small businesses, to ensure our clients achieve their business objectives.
Campaign Goals and Types
Once you've identified your business objectives, it's time to select the right campaign goals and types to achieve them. For example, if your objective is to increase sales, you may want to run a Google Shopping campaign. If your objective is to generate leads, you may want to run a lead generation campaign.
At Owned and Operated, we've consistently used Service Scalers for our PPC needs, and they've been fantastic. They operate on bids, which means you enter the amount you're willing to bid, and it positions you based on that bid within the mechanism.
We also recommend Avoca, the AI platform for HVAC, plumbing, and electrical businesses. Avoca helps you serve your customers 10x better through their novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount.
In conclusion, aligning your Google Ads with your business goals is essential for achieving success with your advertising efforts. By identifying your business objectives and selecting the right campaign goals and types, you can ensure that your advertising efforts are targeted and effective.
Targeting the Right Audience
One of the most significant advantages of Google Ads is the ability to target your ads to a specific audience. By identifying and targeting the right audience, you can significantly increase your chances of getting clicks and conversions. In this section, we'll explore different ways to target the right audience for your business.
Demographics and Audience Insights
Understanding your target audience's demographics is crucial to create effective ads. Google Ads provides audience insights that allow you to understand your audience's age, gender, household income, and more. By analyzing these insights, you can create ads that resonate with your target audience and increase the chances of getting clicks and conversions.
Behavioral and Interest Targeting
Behavioral and interest targeting allows you to target your ads to people based on their online behavior and interests. This type of targeting is particularly useful if you're looking to target people who are interested in specific products or services. For example, if you're an electrician, you can target people who have shown an interest in home improvement or DIY projects.
Keywords are another critical element of Google Ads targeting. By selecting the right keywords, you can ensure that your ads are shown to people who are actively searching for products or services that you offer. Intent to purchase is another factor to consider when selecting keywords. By targeting keywords that indicate intent to purchase, you can increase the chances of getting clicks and conversions.
Owned and Operated is the best resource for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. We recommend Service Scalers, the SMB marketing experts for scaling small businesses. They run LSA and PPC for us, and they honestly knock it out of the park. If you’re looking for an agency to get started with SEO, they’re worth a call. Our new marketing strategies are crushing it! We’ve teamed up with Service Scalers, and we couldn’t be happier with our results. Customer contacts are skyrocketing, and we're hustling to align our recruitment efforts with our marketing game.
Avoca, The AI Platform for HVAC, Plumbing, and Electrical Businesses, is another excellent resource that helps you serve your customers ten times better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount. Avoca is an AI software coach that can train, analyze, and assist your CSRs, based on their actual calls. Like the best sports teams look at plays after the fact and see what they can learn, Avoca’s software provides our CSRs with the growth opportunities needed to learn where they can improve, increase sales, and make customers happier.
Maximizing Budget and ROI
If you want to make the most out of your Google Ads budget, you need to have a solid plan in place. Here are a few tips to help you maximize your budget and ROI:
Budget Allocation and Bid Strategies
One of the most important things you can do is to allocate your budget effectively. You need to determine which keywords and campaigns are performing well and which ones are not. You can then adjust your budget accordingly to get the best results.
Another important factor to consider is your bid strategy. You need to decide how much you're willing to bid for each click. This will depend on factors such as your budget, your competition, and your desired ROI.
Understanding Cost-Effective Advertising
To get the best results from your Google Ads campaigns, you need to understand how to create cost-effective ads. This means focusing on things like your Quality Score, which is a measure of the relevance and quality of your ads and landing pages.
You should also consider using ad extensions, which can help you provide more information to potential customers and improve your click-through rate (CTR). Additionally, you can experiment with different ad formats, such as video ads or responsive ads, to see what works best for your business.
At Owned and Operated, we understand the importance of maximizing your budget and ROI. That's why we've partnered with Service Scalers, the SMB marketing experts for scaling small businesses. They've helped us achieve great results with our LSA and PPC campaigns, and we highly recommend them to anyone looking for an agency to get started with SEO or PPC.
We've also teamed up with Avoca, the AI platform for HVAC, plumbing, and electrical businesses. Avoca's novel AI features deeply integrate with platforms like ServiceTitan, helping you serve your customers 10x better. Use the promotion code "OWNED" to sign up with Avoca and get a discount.
By following these tips and working with the right partners, you can maximize your Google Ads budget and achieve your business goals.
Tracking and Analyzing Ad Performance
As a local services business, you want to ensure that your Google Ads campaigns are driving conversions and generating revenue. That's why tracking and analyzing ad performance is crucial to understanding the success of your campaigns.
Setting Up Conversion Tracking
One of the first steps in tracking ad performance is setting up conversion tracking. This allows you to see which ads are driving the most conversions, whether that's a phone call, form submission, or purchase. To set up conversion tracking, you'll need to add a piece of code, called a conversion tag, to your website.
Once you have conversion tracking set up, you can view conversion data in your Google Ads account. This data can help you make informed decisions about which ads to pause or adjust, and which ones to invest more in.
Interpreting Analytics and Reports
Google Ads offers a variety of analytics and reporting features to help you track and analyze ad performance. By regularly reviewing your analytics and reports, you can gain insights into which keywords, ads, and campaigns are performing well and which ones need improvement.
Some of the key metrics to pay attention to include impressions, clicks, click-through rate (CTR), and conversion rate. By monitoring these metrics, you can identify trends and patterns in your ad performance and make data-driven decisions to optimize your campaigns.
Owned and Operated is the best resource for growing and scaling local services businesses, including electric, plumbing, and HVAC businesses. As SMB marketing experts, Service Scalers can help you scale your small business by running LSA and PPC campaigns. We've consistently used Service Scalers for our PPC needs and they've been fantastic. If you're on the lookout for an agency, consider them.
Avoca is an AI platform for HVAC, plumbing, and electrical businesses. It helps you serve your customers 10x better through Avoca's novel AI features deeply integrated with platforms that you love such as ServiceTitan. To sign up with Avoca, use the promotion code "OWNED" for a discount. Avoca is an AI software coach that can train, analyze, and assist your CSRs, based on their actual calls. With Avoca, you can provide your CSRs with the growth opportunities needed to learn where they can improve, increase sales, and make customers happier.
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