3 Things I Changed in the Last Year

Let's flash back to 2015.

That’s the very first Wilson company meeting I ran. We were actually about to switch to ServiceTitan. Only a handful of people were in the room, running out of a backroom.

A Lot Has Changed In Nine Years

I gathered all the employees and teams to the back dock this past week for a ‘State of The Wilson’ address.

It’s important to let people know where the company stands and how we’re doing.

And I gotta tell you, we’re doing amazing.

I gave a lot of numbers in those 15 minutes, but these are the ones that stood out the most to me.

• $1.6 million on advertising over 12 months
• 22,850 homes visited in the last 12 months
• 6,100 HVAC systems serviced
• 3,103 drains cleaned
• 190,000 phone calls

That’s a lot of customers, calls, and marketing. But we couldn’t have gotten those amazing numbers without some massive changes.

Here are the three things I’ve done in the last year that have changed my business completely.

1 - Get the Right Building

At a point, we had to decide we weren’t just a mom-and-pop business anymore.

The big piece of that puzzle was getting a new facility and putting all our employees and verticals under one roof.

We had been looking for a new building since 2020 that could house everyone. Honestly, it was that connecting of every department that helped us level up.

The other part of getting everyone together? Nailing our logistics and coordination.

We implemented a warehouse system back in December of last year that, along with a new packout process, streamlined every tech’s morning.

Along with a whole VMI system, it’s something we just couldn’t do efficiently when everyone wasn’t located in one spot.

There’s still plenty of growing pains—our parking situation, for one.

We’re growing.

But those are good problems. It means there’s growth in our future.

2 - A Week-Long Operation

The change to seven days a week for all operations was a huge win. This seems obvious, I know.

You make more money when you run every day of the week instead of five, or even six.

But here’s the scope of that change. Just this past weekend, our sales team sold a bit over $60,00 which kept the install teams booked for this past week.

We don’t get those install and drain numbers without these teams working together.

3 - The Launch of Marketing

We launched a full marketing team a year ago and that success has driven an insane amount of calls and leads. it’s led to 190,000 calls during that time.

You have to figure out what’s working. The biggest part of our marketing team is the discovery of how many calls and customers they’re responsible for.

Marketing has kept our teams busy in a way that made it as if we didn’t have a slow season. I think there was a week or two in April. Besides that?

We cruised. No slow season for Wilson.

That $1.6 million in advertising is money well spent. That also includes a plan to mail 400,000 homes a month. The marketing team knows what’s up.

Upward and Onward

I can’t believe how much has changed in nine years. I’m even starting to get one or two gray hairs.

This has definitely been the adventure of my life. But we aren’t done. I can’t tell you how excited I am about my future plans.

My takeaway from all of these changes in the last year? It takes a team. Nobody can do it alone. We’re also going to win together.

Big changes are on our horizon. I’m pumped to see where it all leads.

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